This is just embarrassing, an overseas (US based I believe) pain-relief manufacturer Motrin recently released this disgusting add...
There are just so many this wrong with this add.
1) It makes babywearing mommas look like ignorant try-hards, who like the teenage girl tottering around in shoes that cause blisters and a dress so tight she can hardly breathe because she's 'sexy', wear their babies because it's 'cool' and will make them look like a 'real' mother.
2) It promotes babywearing as a painful thing to do. This is ridiculous! Even I can wear Zeke, and I have an ongoing shoulder injury and a bad back, and still comfortably tote him around in a carrier wherever I go. Babywearing when undertaken with the right advice and sling for you, (there is lots of advice out there!) is a comfortable and painless experience.
3) The add also made fun of the scientific fact that babies who are worn cry less. I cannot tell you the number of mothers I know who swear by wearing their baby in any form of carrier as a way to keep their bub close, comfortable and peaceful. Nothing turns my fussy, overtired little boy into a mellow baby like popping him in the sling and doing a few laps of the house.
4) The makers of the add also mock the bonding experience that can be had by babywearing. When you wear your baby, you are deliciously close to their soft skin, their warmth is pressed right against your heart (exactly where your baby belongs!), and every step you take you can breathe in that beautiful, sweet, milky, one-of-a-kind 'baby' scent that belongs only to your child... and even while they're asleep your baby will recognise your heartbeat, scent and warmth as a sense of comfort and protection. How is that not a wonderful way to bond with your baby?
I really am disgusted and offended by this, I cannot believe how ignorant the makers of this add are.
When I became pregnant , one of the things I looked forward to most was wearing my child... I researched all the options, and made a choice of carrier based on factors that affect me, and I have found that wearing Zeke is a happy, enjoyable and above all comfortable experience. I love having him close to me when I am out walking or shopping, and he appears to really enjoy being close to me and having a great view of the day's proceedings! Not to mention it keeps my hands free to get what I need to do finished.
For those who choose it babywearing is a win/win situation for the wearer and the child!
All you baby-wearing mothers out there who also find this add rude, offensive or ignorant, please drop by the Motrin website when it is up and running again, and let them know what you think. I will certainly be giving them my two cents!
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